Selling your home can be a stressful experience. There is a lot at stake and you need to be informed and well advised throughout the process. We expertly guide you in each step of the process to ensure that you maximize the financial benefits to be derived from such an important asset. Our expertise, knowledge base and other resources, are all at your disposal as we work to ensure a process that is both seamless and profitable for you. If you are a Seller or are thinking about Selling, do sign up HERE for a free Marketing Guide that helps you organize and prepare your home for a quick sale.
THE PROCESS
The real estate market place is very dynamic and competitive. Our job at Equinox is to place your home above the competition. We take a pro-active and comprehensive approach to selling your home. In order to find the right buyer and maximize your profits, it is important that we work as a team to develop a marketing plan and discuss how you prepare and stage your home to attract the best buyers.
IMAGING YOUR HOME
Image is everything! First impressions are decisive! A tasteful staging and presentation of your home goes a long way in achieving your goals. Just simple repairs and cosmetic touches can changes the perception of your home and attract a different class of buyers. Below are suggestions that can make a difference in how your home is seen and what it is sold for:
Curb appeal: The approaching view can trigger strong connections and interest in a potential buyer. An important indicator is how well-kept the lawn is. Buyers are attracted to well-groomed and landscaped properties. Make sure you present an image that is inviting!
A stunning entrance! Your doorway and entrances are the first points of contact with the home. The appeal of your home can be heightened with a bit of paint, seasonal decorations or other objects that capture the attention of a prospective buyer.
Light! Light! Light! The feel and look of your home changes with the amount of light that enters the house. Be sure that your home is well lit. Replace used bulbs, clean the windows and place lamps in strategic locations to enhance the feeling of being at home.
High impact areas: Buyers pay close attention to kitchens and bathrooms. No home markets well with junky kitchens and leaky bathrooms. The entire kitchen area must be clean with utensils put away and or neatly arranged. You can decorate the counter tops in simple and inviting ways. The bathrooms must be clean, well fragranced, with polished fixtures and fresh towels on display.
Bedrooms: Show-case the attributes of your bedrooms by presenting neat, organized spaces. The way your clothing is arranged helps to deliver a sense of how space can be used. An environment without clutter, communicates a coziness that buyers crave.
Get it fixed! Many Sellers miss out on better pricing because they fail to fix minor defects in the home. Replace and or repair major appliances to prevent having to bargain about the value of your home! Buyers use minor defects as a bargaining tool.
Show time! The best thing you can do once you have prepared the home and a visit is arranged, is to leave the showing to us. Go have fun! Hang out with a friend, go to a movie or take the kids to the park. Buyers prefer to walk around and ask questions when the owner is not present! Let us take the hard questions…..we are the professionals!